Marketing healthy bakery: What does the consumer really want?

How do you convince a consumer to buy your fat-free donut on impulse when the full-fat, extra chocolate version is on display too?

The global bakery sector has developed an array of better-for-you products, overcoming lots of technical hurdles to get there, but the buck doesn’t stop there. These products need to sell and have consumers coming back for more…

Datamonitor Consumers’ innovation pundit Tom Vierhile will dig up ideas and secrets on how to win consumers – strategies that are often left in the boardroom.